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Etsy offers an easier setup process than Amazon. It also seems like more of a genuine craft seller marketplace.
Amazon Handmade requires a Pro account… For this you have to pay $39 per month, plus other transaction fees just to sell on Amazon.
This seems crazy to me for someone just starting out.
So, when my wife and I recently decided to set up an online store to sell her handmade crafts, we decided on Etsy.
New Stores Often Lack Social Proof
However, new e-commerce stores can sometimes take a long time to generate sales.
I was disappointed to learn that Etsy stores display the number of sales at the top of each store page.
This is a bummer for a new store because until she finds her first buyers, her sales will read “0”.
Social proof is important in e-commerce and sales:
- According to Power Reviews, over 70% of Americans say they look at product reviews before making a purchase.
- Search Engine Journal reports that nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
And according to a post by OptinMonster, no proof is better than low proof.
As such, I wish Etsy provided new store users with the option to turn off the display of the number of sales. Or, Etsy should only display the number of sales on new stores after a certain number of sales.
It probably works against Etsy’s business model to display when sales are still zero.
Photo by Carl Nenzen Loven