The Entrepreneur and The Devil

the entrepreneur and the devil Baudelaire

There are at least two of you, probably three…

Alpha, Bravo and Charlie.

Alpha is the person you want to be. Bravo is who you are. Charlie is like a “Bizarro World” version of Alpha…

In other words, Alpha is the worst “you” ever.

Alpha, Bravo and Charlie don’t play well together, and each is fighting for dominance.

Charlie will tell you “you suck” in a voice that comes from inside your head, sounding like you.

Charlie will try to trick you into thinking he doesn’t exist, and that it’s really Bravo talking. But it may not be the actual “you” (i.e. Bravo) you hear inside yourself.

But you’ll probably think it is… Charlie wants you to stop making cold calls. Stop doing what needs to be done. Take a break. Give yourself some R&R. You deserve it. Even though you don’t.

Resist. Don’t fall for it. Use the 5 second rule. Use a placebo. Use a morning ritual.

Use whatever you need to use to trick Charlie in order to do what needs to be done.

As the saying by French poet Baudelaire goes:

“La plus belle des ruses du diable est de vous persuader qu’il n’existe pas,”

Translated to:

“The finest trick of the devil is to persuade you that he does not exist.”

The quote is from a short story he wrote called The Generous Gambler, published posthumously in 1869, about a meeting between Baudelaire and the Devil.

In the poem, the Devil recounts to Baudelaire that he heard a preacher once make this statement about the Devil’s “trick” to his congregation.

It was the only time the Devil had ever been scared…