A Business of Hitting Singles

Many sales jobs are comprised of hitting singles.

Insurance is one of these.

Very few people want to talk about insurance.

Sometimes it’s 100 “no” answers for every 1 “yes“.

Yes, very good business for baseball batting average analogies… Because your “at bats” matters a lot.

On top of no one wanting to talk about insurance, there’s also the incumbent you’re battling with. Every new client of yours is a client someone else lost.

A zero sum game.

But then those singles start to add up.

Over time, incrementally, you’re making a living.

The phone starts to ring.

The renewals… The heavenly renewals.

Being an insurance producer is a horrible business.

Horrible.

Until it’s not.