A Business of Hitting Singles

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Many sales jobs are comprised of hitting singles.

Insurance is one of these.

Very few people want to talk about insurance.

Sometimes it’s 100 “no” answers for every 1 “yes“.

Yes, very good business for baseball batting average analogies… Because your “at bats” matters a lot.

On top of no one wanting to talk about insurance, there’s also the incumbent you’re battling with. Every new client of yours is a client someone else lost.

A zero sum game.

But then those singles start to add up.

Over time, incrementally, you’re making a living.

The phone starts to ring.

The renewals… The heavenly renewals.

Being an insurance producer is a horrible business.


Until it’s not.