Jupiter has 69 moons… 69!
What!?! I had no idea. Jupiter has the most moons of any planet in the solar system. The largest of the moons of Jupiter are called the Galilean moons because they were discovered by the father of modern physics, Galileo Galilei.
What is Long Tail Content?
Everyone knows the largest planet in our solar system… You could probably name all the planets, including Jupiter.
But could you name all the moons of Jupiter?
When viewed in terms of online content, if you were searching for information about the planets in our solar system, the search term “Jupiter” would be what you would refer to as a “fat head” term…
A fat head term is a term that is lumped together in the “fat head” of search terms with all the popular terms that people search for by default when researching a topic.
Search terms are often lumped together into buckets:
- Fat Head
- Chunky Middle
- Long Tail
Another example would be in the realm of insurance… In insurance, a “fat head” term might be “car insurance” whereas a chunky middle term might be “car insurance claim adjuster”, and a long tail term might be “car insurance for a 1987 Porsche 924S“.
The more specific and detailed the keywords and topic of your content are… The more they’ll probably be found in the long tail.
Long Tail Content… Where The Traction Is!
The best way for a new blog to start getting traction with readers is by following SEO basics and writing helpful, useful posts for your readers around long tail content terms.
As you can see from the chart below, 80% of keyword searches are in the long tail.
This makes sense when you consider that Google reports that of the 1.2 trillion searches that happen on Google every year, 15% of them (or around 30 billion searches) have never been searched before.
This means you could literally write for years about almost any topic and only focus on long tail keywords.
The long tail is a content marketers dream… And it’s where you get traction when you have no resources except your mind, your interest in a topic and your trusty computer.
The chart above shows what the distribution might look like for keywords related to a specific topic.
The Y Axis (vertical) is the number of searches for specific keywords. The X Axis (horizontal) is the number of keywords relevant to or related to a topic.
The fat head terms are on the left… This is where the big guns with all the money to throw at search marketing to compete for keyword terms like “car insurance” and “best credit cards” are.
In between the two red arrows is where the chunky middle would be. These are keywords that are not as popular as the fat head keywords, but may be easier to rank for because they’re not as competitive.
Long tail keywords and content live further to the right… The long tail can even last forever, as long as you are working in an industry that is always changing.
Here is where you find keywords that people seldom search for… But that are relevant to your audience.
Jupiter vs. Callisto
So, if you are writing a blog on astronomy and want to rank for searches relevant to that topic, you might start geeking out writing about the different moons of Jupiter.
There is a lot of interest in moons… Over 14,000 searches per month are conducted searching for the phrase “names of moons” in Google.
Indeed, if you were doing research on Jupiter’s moons, you would probably first start by searching for “jupiter’s moons” or “moons of jupiter” or “jupiter moons”.
Then once you got the names of the moons of Jupiter, you might start drilling down into each one. Here is a list of 10 of Jupiter’s moons:
…There are 59 more to write about.
If you can write an excellent, helpful post on Metis, or Ganymede or Themisto or Callisto, chances are good that an intrepid searcher will find your post.
Then, once you’ve found your audience, start linking to other posts on your site that you believe will be helpful to your reader.
As a blogger, the long tail is where you have the opportunity to compete.