Disclosure: Nothing in this blog should be taken as investment advice. Do your own research. This blog is supported by advertising and affiliate links... Links to products and/or services on this blog may include links to affiliate programs that provide commissions to this blog. All of the content in this blog is 100% my own opinion.
When selling to a bug company (ie. one that is bigger than yours) remember that a buyer may be more compelled to avoid making a “bad” decision than making a “good” one.
On the surface this often appears insane.
And the situation leaves salespeople who fail to empathize with their buyers scratching their heads time and time again…
Your offering may be more logical, smarter, even obviously superior to what the buyer currently uses or what your competition is selling.
But if the buying process is motivated more by a fear of screwing up than by actually solving a problem, you will be at a disadvantage – even to a less skilled, but more established competitor.