Irrational Fears… Running Out Of People to Call

You can tell yourself almost anything to avoid making a cold call…

One of the more irrational fears that manifests itself in my cold call preparation is the thought that, somehow, once everyone says “no” to me I’m going to run out of people to call.

For example, I will buy a list of ideal target customers to call, then not call them because I’m afraid that I’ll go through the list and it will be 100% rejections.

Then I think that afterwards I’ll have nothing to do.

How insane is this?

Insane but true. This has actually happened…

Multiple times.

The truth is that I can literally NEVER run out of people to call.

But the logic of the situation is overcome by the emotions triggered in the analysis.

And I do nothing.