Is Social Media Hurting Your Selling?

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To be the best salesperson you can be… You need to be able to understand and empathize with other people.

The way you gain empathy is by talking with others… Engaging with them in conversation.

But social media does not allow this… It replaces conversation with memes, posts, likes, comments and other signs.

By some accounts, social media has been shown to reduce empathy for others.

Empathy can be reduced online, where some people engage in bullying or other mean behaviors against others online, but social media can also affect your ability to empathize with others in the real world.

Some people refer to this as social media’s “empathy deficit”.

To be the best salesperson you can be, you need empathy.

Consider your ability to sell effectively and your use of social media…

Is social media getting in the way of your ability to get your point across and understand others?