You’re Right About Your Big Idea… Now Get To Work.

You're Probably Right Now Get To Work

Good news!

You suddenly have a big idea that you believe will change your life, and the lives of others, for the better.

You’re extremely excited and optimistic about your big idea.

Guess what? I’m here to tell you that your optimism is probably well-founded.

You’re probably right about your idea being a good one…


Now for the bad news. 

You will need to do a sh*tload of work to make it happen.

A lot of your work will involve sales.

Sales is the key to the success of almost anything.

You will experience the challenge of the hard work, which will come with periods of extreme doubt and sorrow too.

Indeed, be prepared to wait YEARS to see any recognizable or measurable results, verification, support or confirmation of your efforts.

Are you willing to accept this?

How Long Will I Have To Wait For My Big Idea To Work?

How long will you need to wait for your new idea to take hold?


A. Very. Long. Time.

Indeed, it could take a decade. Or dozens of years. Maybe decades. Perhaps you will be dead when people recognize your unique genius at coming up with this idea.

When Stanley Kubrick’s “2001: A Space Odyssey” came out, it was panned by many critics.

When the original song “Bohemian Rhapsody” was released some critics had a field day… Below is an example by a critic named Ray Fox-Cumming:1

It has no immediate selling point whatsoever: among its many parts. there’s scarcely a shred of a tune and certainly no one line to latch onto. There’s no denying that it’s devilishly clever, encompassing everything from bits of operatic harmonies to snatches that sound like Sparks and David Cassidy, but, in the end the whole adds up to less than the sum of its parts.

Seth Godin was rejected 900 times.

Joel Myers of AccuWeather was rejected 25,000 times before he had accrued 100 clients.

Your Big Idea Has Boundless Potential… But YOU May Not Have Much Character.

When it comes to entrepreneurship2, many people have boundless optimism.

But too few people have the character to turn their ideas into reality.

The process resembles something like this:

  1. Uninformed optimism
  2. Informed pessimism (trough of sorrow)
  3. Informed optimism
  4. Feelings of success

Informed pessimism arrives with the first rejection.

Rejection doesn’t feel good… But if one rejection is enough to get you to stop, was your big idea really that great in the first place?

The good news is that throughout the trough of sorrow, you will have been:

  1. Honing your craft.
  2. Learning to live with and get over disappointment.
  3. And maybe finding out how long it takes to rank in Google.

All of these can be great character builders…!

And you’ll need extra character to survive the interim years in the “Trough of Sorrow3 while your idea takes hold as a result of your hard work.

Croesus Curve

How long will the trough of sorrow last?

Who knows! The fact is that you can never know…

So, congratulations on your big idea!

In the short term, you should pat yourself on the back, because you had a great idea.

Yes, you can do it. But brace yourself for the sorrowful, terribly difficult road ahead…

Who knows how long it will take to transform that seed into the proverbial Great Oak…?


  1. This was one of my favorite scenes in the Queen movie “Bohemian Rhapsody”.
  2. Enter any other good but difficult idea, challenge, etc. here, such as losing weight, saving for retirement, etc.
  3. The “Croesus Curve” is a mashup of Kelley and Conner’s Emotional Cycle of Change and Paul Graham’s “Startup Curve“.