You’re Probably Right… Now Get To Work.

You're Probably Right Now Get To Work

That great new world changing idea you have?

You’re probably right about it…


Now get to work and be prepared to wait years to see any results, verification, support or confirmation of that.

How Long Do I Have To Wait For My Idea To Work?

How long do you need to work and wait for a great new world changing idea to take hold?

Probably a long time…

Indeed, it could take a decade. Or dozens of years. Maybe decades.

The good news is that during that time, you will have been:

  1. Honing your craft.
  2. Learning to live with disappointment.
  3. Accepting how long it takes to rank in Google.

All of these are great character builders…!

Your Idea Has Boundless Optimism… Not Much Character.

When it comes to entrepreneurship1, many people have boundless optimism.

But too few people have the character to turn their ideas into reality.

And you’ll need extra character to survive the interim years in the “Trough of Sorrow2 while your idea takes hold as a result of your hard work.

Croesus Curve

So, congratulations. In the short term, you should pat yourself on the back, because you had a great idea.

Yes, you can do it. But brace yourself for the sorrowful, terribly difficult road ahead…

Who knows how long it will take to transform that seed into the proverbial Great Oak…?


  1. Enter any other good but difficult idea, challenge, etc. here, such as losing weight, saving for retirement, etc.
  2. The “Croesus Curve” is a mashup of Kelley and Conner’s Emotional Cycle of Change and Paul Graham’s “Startup Curve“.