Picklegoose Bobbers

I had a dream last night that I was part of the team that built iOS 12. My team was exhausted and was meeting our supervisors in another building. I was waiting in a room that resembled a cross between an Apple store showroom and a set from the spaceship in the first Alien movie. On a table in front of me was a new Mac that I had also somehow been involved in building and I was proud if it. The Mac looked like a sewing machine with a…

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How to Create a Siri Shortcut for Driving to Work

Useful Siri Shortcuts

iOS 12 was released today and it turns out that I was wrong about it not being useful… Shortcuts is actually quite awesome after all… After I played around with the Shortcuts App, I added my first Siri Shortcut. A Siri Shortcut for driving to work. The result is a one click Shortcut on my iPhone that will do the following: Fire up Apple Maps with my work address pre-loaded Fire up Apple Music with a pre-loaded Apple Music Playlist The easiest way to create a Shortcut is to download…

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Sucky Internet Copywriting Insight…

I first learned about Laura Belgray through the Sidehustle Nation podcast. Laura is an expert at copywriting who advises businesses on how to write like they would talk in real life… Natural, conversational speaking that has clarity, personality and resonance. The problem with most writing online is that people speak as if they are afraid they’re offending someone… Indeed, fear is a huge part of most people’s days so they probably are afraid! The result is that they tone their message and language down… They repeat just. the. facts. ma’am.…

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Elon Musk Is Making the Future Better

The world is a better place for Elon Musk. I want him to succeed… And I’m genuinely worried about his health and the stress that he’s under with his various world changing projects. In his epic interview with Joe Rogan, Elon Musk said: “My goal is to do useful things, maximize the probability that the future is good, and make the future exciting” He often frames his work by thinking to himself… “What are the set of things that I can do to make the future better?” Overall, Elon is…

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A Boring Substrate

Elon Musk offered many useful insights during his interview with Joe Rogan. One was about the probability of all of us living in a simulation. He said, if we are living in a simulation, it is likely built upon a very boring substrate. Elon used the example of filming an action movie… Watching the movie be created is incredibly boring… Not cool at all. It looks hard, overly complex, confusing and slow. But what comes out the other end is an exciting distillation of the most exciting things about being…

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The Best Cryptocurrency App for iOS

There are a bunch of cryptocurrency apps to choose from. Most of them are not very good for someone who wants to do more than track a portfolio. However, one cryptocurrency app that I’ve tried is excellent… Crypto Pro. Crypto Pro is great if you’re interested in the following: Accurately tracking cryptocurrency price fluctuations Having a lot of control in monitoring your portfolio Observing the entire market at a glance Getting access to cryptocurrency news (without annoying ads) Having tons of UX control in “Settings” An overall great app user…

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Limbic Resonance and Success

One of the best insights from Elon Musk’s interview with Joe Rogan was his comment on limbic resonance and how powerful it is in media. Our limbic system is driven by animal instincts, our amygdala, aka our “lizard brain”. The level of social media platform success may be in direct correlation to the platforms limbic resonance… Or its ability to strike a nerve within us that makes us react. Those people who have embraced such platforms to their benefit are succeeding in large part because they connect with us at…

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Future You

If you want to make better decisions in the present, it might help to imagine the “ideal you” in the future. By envisioning yourself living the life you want to live, it can ground you in the present. Say you are having trouble doing what you know you need to do… Whether that’s losing weight, or cutting back on sugar, or stopping drinking, or forcing yourself to make cold calls. When you find yourself procrastinating, or you’re tempted to act badly… Take a moment and breathe. Imagine yourself thin, wealthy,…

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Investing in Pirate Flags… Almost As Good As Apple Stock?

Investing in pirate flags almost as good as apple stock?

It turns out that investing in Pirate Flags might be almost as good an investment as shares of AAPL. Susan Kare, who worked with Steve Jobs as a founding member of the original Macintosh team at Apple, has sold hand painted “Pirate Flags” since 2014. The pirate flags are reproductions of the original “pirate flag” that flew over the Macintosh building (called “Bandley 3”) at the Apple Computer office in 1983. Susan is the actual designer and painter of the original pirate flag. Apple flew one in Cupertino in 2016…

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