One of the best insights from Elon Musk’s interview with Joe Rogan was his comment on limbic resonance and how powerful it is in media.
Our limbic system is driven by animal instincts, our amygdala, aka our “lizard brain”.
The level of social media platform success may be in direct correlation to the platforms limbic resonance… Or its ability to strike a nerve within us that makes us react.
Those people who have embraced such platforms to their benefit are succeeding in large part because they connect with us at the lizard level.
Our prefrontal cortex, the evolved rational part of us, doesn’t want to admit it, but it turns out that in many cases today lizards are in control of both the media and the message.