Create And Release Tension…

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The key to telling a good joke, apparently, is a two step process:

  1. Create tension
  2. Release it

A good comic creates discomfort in the audience and then relieves the discomfort with the punchline.

Our brains sense the relief in the situation and we laugh…

The same approach can be used in writing a effective blog post, or telling a story, or getting to know someone.

It doesn’t have to be funny…

But, over time, your audience will appreciate this seemingly dangerous relationship they have with you.