Short Emailing Like Texting Can Be Effective

Disclosure: Nothing in this blog should be taken as investment advice. Do your own research. This blog is supported by advertising and affiliate links... Links to products and/or services on this blog may include links to affiliate programs that provide commissions to this blog. All of the content in this blog is 100% my own opinion.


In sales you need to get your point across and also be considerate of your prospect’s time…

It’s tempting to email someone who you don’t know and be polite and formal…

“Dear Mr. So and So,

I’m writing because…”

Or

“Hi James,

Good talking with you the other day…”

Leading with a salutation (eg. “Hi James”) often works fine in an initial email…

However, if a sales relationship takes shape, with multiple emails, calls, whatever, I think it often makes sense to lose the salutations in subsequent emails.

This conveys confidence on the salesperson’s side…

Getting an email without a salutation can be helpful not only in shortening the psychological distance between you and the prospect, but also not requiring the prospect to spend any more of his or her time in being sold than is absolutely necessary…

Eliminating the salutation shows confidence and respect for the prospect once the initial connection has been made.