Hi, my name is Rob and this is my daily blog.

I’m 49 years old and am working on becoming “financially free”.

What Does “Financially Free” Mean..?

Here’s a simple formula for financial freedom involving passive income and expenses (aka the “PIE Ratio”)1:

PIE Ratio calculate Price of Freedom

If your “PIE ratio” is consistently greater than 1, you are financially free…

Indeed, the greater your PIE ratio is above 1, the better off you are in terms of your financial freedom.

Who was Croesus?

Croesus (pronounced “KREE-sus”) was the original Rockefeller.

As the King of Lydia from 560-547 BC, Croesus was renowned for being the richest king in antiquity.

His name is synonymous with money. Indeed, the term “Richer than Croesus” originates from tales of his legendary wealth.

Croesus is credited for being the first king to mint coins, made of a gold and silver alloy, called Electrum.

Because of the many benefits of money, Croesus’ idea of coinage soon spread from Lydia to the Greeks, Romans, Europeans and gradually emerged as a central driver of global economic development.


  1. The PIE Ratio is inspired by Scott Galloway’s post “Happiness & the Gorilla“.