As a blogger, you may be wondering how to maximize your reach and visibility by republishing an article on LinkedIn.
Republishing on major social platforms like LinkedIn can help you reach a wider audience and potentially attract new readers to your blog.
However, re-publishing content can sometimes have negative consequences for SEO, as search engines may view the content as duplicate and penalize your website.
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In this article, we will explore how to re-publish an existing blog post on LinkedIn and have the original post be referenced for search engine optimization (SEO) purposes using a rel-canonical link.
Step 1: Choose the blog post to re-publish
The first step in re-publishing an existing blog post on LinkedIn is to choose which post to re-publish. You should select a post that is relevant to your LinkedIn audience and that has performed well on your blog. Additionally, make sure that the post is not too old and is still relevant.
Step 2: Copy the content to LinkedIn
Once you have selected the post to re-publish, you need to copy the content to LinkedIn. LinkedIn allows you to publish long-form posts that are similar to blog posts. When copying the content, make sure to format it properly for LinkedIn. This may include adding headers, images, and other formatting elements to make the post more visually appealing.
Step 3: Add a reference to the original blog post
To avoid duplicate content penalties, it’s important to reference the original blog post in your LinkedIn post. This can be done by adding a short introduction to the post that includes a link to the original blog post. Make sure to use the same title for the post on LinkedIn as the original blog post.
Step 4: Add a rel-canonical link to the original blog post
To ensure that search engines understand that the original blog post is the canonical version, you should add a rel-canonical link to the original blog post in your LinkedIn post. This tells search engines that the original post is the authoritative source for the content and should be given priority in search results.
To add a rel-canonical link, follow these steps:
- Find the URL of the original blog post.
- In your LinkedIn post, click on the “…” icon at the top right corner and select “Edit article.”
- In the editor, click on the “Insert” tab and select “Add link.”
- Paste the URL of the original blog post in the “URL” field.
- Click on the “…” icon next to the “URL” field and select “Add rel=’canonical’ attribute.”
- Click “Save.”
- By adding a rel-canonical link, you are telling search engines that the original blog post is the authoritative source for the content and should be given priority in search results.
Step 5: Publish and promote your post
Once you have added the reference and rel-canonical link to your LinkedIn post, you can publish it. Make sure to promote your post on LinkedIn to maximize its reach. You can also promote your post on your blog and other social media channels to drive traffic to your LinkedIn post and your original blog post.
In conclusion, re-publishing existing blog posts on LinkedIn is a great way to reach a wider audience and attract new readers to your blog. However, to avoid duplicate content penalties, it’s important to reference the original blog post and add a rel-canonical link to it in your LinkedIn post. By following the steps outlined in this article, you can ensure that your re-published content is SEO-friendly and benefits both your LinkedIn and your blog.