Sucky Internet Copywriting Insight…

I first learned about Laura Belgray through the Sidehustle Nation podcast. Laura is an expert at copywriting who advises businesses on how to write like they would talk in real life… Natural, conversational speaking that has clarity, personality and resonance. The problem with most writing online is that people speak as if they are afraid they’re offending someone… Indeed, fear is a huge part of most people’s days so they probably are afraid! The result is that they tone their message and language down… They repeat just. the. facts. ma’am.…

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Blog Earning $100/Month = $117,606.89 After 30 Years

Most Americans do not have enough to retire on… This is true. But can you start a blog earning $100 per month? Of course. If you start a blog and earn $100 per month ($1,200 per year) from AdSense or another online business model, this is enough to add up to $117,606.89 after 30 years. $117,606.89? How can this be true…? After all… $1,200 per year x 30 years = only $36,000 But not if you invest your $1,200 in blog earnings in the stock market every year. According to…

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1 in 3 Americans Don’t Have Enough to Retire On

A recent study by Northwestern Mutual found that 1 in 3 Americans have less than $25,000 in retirement savings. And 21% of Americans have $0.00 saved for retirement. The average length of retirement is 20 years… How are you going to live for 20 years on nothing? If you’re still young, take advantage of tax incentives such as an HSA. If you have an entrepreneurial itch you want to scratch, consider forming an LLC or S-Corp to run your business through. If you’re approaching retirement, one option in addition to…

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They’re Insecure Too…

That person you met who you felt a connection with. You have something in common with them, maybe a mutual friend. Maybe an interest. You want to reach out to them but you are afraid… Your fear is telling you a fictional story that this new person you don’t know yet somehow thinks you’re a fraud. You are afraid they don’t want to talk to you… But one of two scenarios is more likely… 1) They’re not thinking about you at all. 2) They want to reach out to you…

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How Do I Avoid Platform Risk?

how to avoid platform risk

In the realm of online businesses,  platform risk comes from having a business model with an over-reliance on a particular online marketing or publishing platform. Major online marketing and publishing platforms include Google, Facebook, Twitter, LinkedIn, Pinterest or Medium… This oligopoly controls the majority of the web. Indeed, these platforms control so much of our attention online that they are almost impossible to ignore. They have massive audiences and their business models revolve around convincing you that the more time you invest in them, the more successful and well-connected you could be.…

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Should You Become a Plumber?

A frequent (unsolicited and unprompted) topic of conversation among me and my friends who live in Ridgefield, Connecticut is whether we should have not worried about college and decided to become a plumber. At lunch today I was joking with a friend of mine that during middle school neither of us got good grades, which led to us switching schools and our grades improving such that we were able to attend good colleges. We looked at each other and wondered aloud whether we would have been better off doing poorly,…

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Punching Yourself In The Face

Throughout each day we must be prepared to absorb whatever blows our work ultimately brings on… And as an entrepreneur, you will often feel as though you are punching yourself in the face. Repeatedly. Regardless, do what needs to be done, without whining or melodrama. It wasn’t meant to be easy… Nothing is easy. There will be good days and bad… And that the ratio of such will not be predictable or fixed.

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What is Really Simple SSL?

If you run an online business, perhaps you have heard that Google recently implemented a rule that any website that does not use SSL will have a huge “NOT SECURE” label plastered on it in the browser URL bar. Yup, it’s for reals. So how can you fix this problem for yourself? Use “Really Simple SSL” plugin if you run a WordPress site. What is Really Simple SSL? Really Simple SSL is a free WordPress plugin that you can easily install on your site. It’s a great plugin that has…

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Should You Use Cratejoy For An Online Subscription Business?

Should you use Cratejoy to start an online subscription business?

When it comes to creating a online subscription business, you have many options, one of which is Cratejoy. Cratejoy is an Internet marketplace and e-commerce website hosting platform for online subscription based businesses. You could also use all-in-one website platforms like Wix, Weebly, Squarespace, Shopify or WordPress to start an online business. In each of the aforementioned options, you could set up a subscription business using a recurring payment processor, such as Stripe. Cratejoy offers recurring payments as a primary feature as it is specifically targeting subscription business entrepreneurs and…

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