Sucky Internet Copywriting Insight…

I first learned about Laura Belgray through the Sidehustle Nation podcast. Laura is an expert at copywriting who advises businesses on how to write like they would talk in real life… Natural, conversational speaking that has clarity, personality and resonance. The problem with most writing online is that people speak as if they are afraid they’re offending someone… Indeed, fear is a huge part of most people’s days so they probably are afraid! The result is that they tone their message and language down… They repeat just. the. facts. ma’am.…

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Blog Earning $100/Month = $117,606.89 After 30 Years

Most Americans do not have enough to retire on… This is true. But can you start a blog earning $100 per month? Of course. If you start a blog and earn $100 per month ($1,200 per year) from AdSense or another online business model, this is enough to add up to $117,606.89 after 30 years. $117,606.89? How can this be true…? After all… $1,200 per year x 30 years = only $36,000 But not if you invest your $1,200 in blog earnings in the stock market every year. According to…

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1 in 3 Americans Don’t Have Enough to Retire On

A recent study by Northwestern Mutual found that 1 in 3 Americans have less than $25,000 in retirement savings. And 21% of Americans have $0.00 saved for retirement. The average length of retirement is 20 years… How are you going to live for 20 years on nothing? If you’re still young, take advantage of tax incentives such as an HSA. If you have an entrepreneurial itch you want to scratch, consider forming an LLC or S-Corp to run your business through. If you’re approaching retirement, one option in addition to…

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How Do I Avoid Platform Risk?

how to avoid platform risk

In the realm of online businesses,  platform risk comes from having a business model with an over-reliance on a particular online marketing or publishing platform. Major online marketing and publishing platforms include Google, Facebook, Twitter, LinkedIn, Pinterest or Medium… This oligopoly controls the majority of the web. Indeed, these platforms control so much of our attention online that they are almost impossible to ignore. They have massive audiences and their business models revolve around convincing you that the more time you invest in them, the more successful and well-connected you could be.…

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What is Really Simple SSL?

If you run an online business, perhaps you have heard that Google recently implemented a rule that any website that does not use SSL will have a huge “NOT SECURE” label plastered on it in the browser URL bar. Yup, it’s for reals. So how can you fix this problem for yourself? Use “Really Simple SSL” plugin if you run a WordPress site. What is Really Simple SSL? Really Simple SSL is a free WordPress plugin that you can easily install on your site. It’s a great plugin that has…

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Daily Blogging and Self-Awareness

I’ll never forget some advice I heard in an audio interview with Seth Godin. Darren Hardy, who was the publisher of Success Magazine for many years, was conducting the interview. Darren always asked the same question at the end of an interview with an expert… “What’s the one thing you would recommend for our readers and listeners to do to take action today.” Darren had hardly finished asking the question when, without hesitation, Seth said: “Start a blog and write in it every day”. I had already heard this from…

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Topic Clusters Can Improve Conversions

Do Pillars and Topic Clusters Improve Conversions?

One day a few years ago I decided that I was on a mission to find a four leaf clover.  I had never found a four leaf clover before… But I was obsessed with the idea and determined to find one. I looked everywhere and after a few weeks, while at a park with my family, I found one.  In fact there were many four leaf clovers in this one place. There was one, then I found another and another and another…  I gave them to my daughters. But they were…

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Are Blog Comments Outdated?

Seth Godin, unicorn of the online world, doesn’t allow blog comments. Why? Blog comments are simply a tool for (mostly) spammers and trolls who are commenting for the wrong reasons. Seth says comments even affect the way he writes… So he doesn’t accept them. Should You Accept Blog Comments? If you start a blog, you may be disciplined enough to write daily, find your voice and gain a following. Driving traffic to your blog helps generate income through PPC ads and e-commerce monetization opportunities. But will comments help you with…

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What is the Top of the Marketing Funnel?

What is the top of the marketing funnel?

The sales or marketing funnel is an inbound marketing concept… And whether you are trying to solve a problem or shopping for a product to buy, the “top of the funnel” is often the very beginning of intention… The four phases of solving a problem are: Awareness Acknowledgement Acceptance Action The four phases are the same for solving a problem or shopping online. In online shopping, it starts at the top of a marketing funnel. The process of becoming a customer in e-commerce is referred to as the “buyer journey. The…

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