Does Head to Head Make Sense?

Fitbit Stock Ionic Smartwatch

Fitbit (NYSE: FIT) launched their Ionic smartwatch yesterday and the stock spiked a little. Initial reactions have been positive, and there’s definitely a David and Goliath aspect to Fitbit’s efforts. The Verge has published a relatively positive piece on it. I don’t own any FIT, but I would most assuredly not be comfortable buying it now – even on this recent news. Fitbit is playing right into Apple’s hands with this new smartwatch.  Indeed, the Ionic will be priced immediately at $299.95 which is higher than a Series 1 Apple Watch,…

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