Many sales jobs are comprised of hitting singles. Insurance is one of these. Very few people want to talk about insurance. Sometimes it’s 100 “no” answers for every 1 “yes“. Yes, very good business for baseball batting average analogies… Because your “at bats” matters a lot. On top of no one wanting to talk about insurance, there’s also the incumbent you’re battling with. Every new client of yours is a client someone else lost. A zero sum game. But then those singles start to add up. Over time, incrementally, you’re…
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