Competing on price is the worst type of competitive situation to be in. If you are competing on price, it means one of two things about your prospects: They don’t get it: You have not done a good job of explaining what you do or what you offer well enough to differentiate it from the rest of the mass market, or… They don’t care: You are selling to the wrong market entirely. For #1, the problem is yours. You need to improve your pitch and approach. With #2, this is…
Read MoreThe Price of Competing on Price
